Tuesday, July 27, 2010

IGA has some serious marketing talent


In the summer issue of Inspired (the in-house advertisement dressed up like a magazine for IGA) they had a hamburger on the cover,

so I, naturally, had to pick it up. Nothing special inside, just a whole bunch of advertisements and a whack of recipes using things you can only buy at IGA. But what jumped out at me was the phrase butcher-style technique. They use it to describe some of their new hamburger products. But what I want to know is what exactly does it mean?